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Users will soon have a new feature that allows them to reduce the amount of artificial intelligence-produced media appearing in their timelines. This initiative comes as the platform announced that it now features over 1 bn AI-generated clips.

Testing and Rollout

The update is being tested over the coming weeks before a full-scale release. This development coincides with a surge in AI-generated material, spurred by recent video-generation tools.

The Broader AI Trend

Studies have shown that nearly a tenth of the fastest-growing content creators on a popular video site primarily display AI-generated videos. A large amount of this material is classified as “AI slop”, a term for substandard, mass-produced content that is frequently absurd or dreamlike.

Based on user feedback that numerous viewers like content made with AI tools, from AI artwork to informative clips, and we aim to offer the community the ability to adjust the amount of that, depending on their own likes,” said a spokesperson.

Volume and Proportions

TikTok disclosed that there are currently 1.3 billion videos on its app identified as made with AI. In total, in excess of 100 m pieces of content are added to the service each day, making AI content a relatively small percentage of its complete catalog.

Customizing Your Feed

Users will be capable of limit or boost the level of AI content they view by using the content preference feature in the application and choosing the AI content topic. Other topics that are already be adjusted under the tool cover current affairs, clothing, aesthetics, and dance.

Platform Guidelines

The platform’s rules require content makers to tag lifelike AI-generated content, and it forbids dangerous fake videos of well-known individuals or critical incidents. Any believable artificial content that is not labeled can be deleted under its terms of service.

Furthermore, the service will henceforth add an AI-generated watermark to content made using its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This measure is designed to stop users from attempting to circumvent the labeling process.

AI Literacy Programs

The platform is furthermore introducing a $2 million AI literacy fund for professionals and groups to develop learning resources about ethical AI use. This program will support non-profit groups specializing in training coding and technology.

Platform Protection

TikTok has supported its content review process, amid controversy over proposals to cut jobs for a large number of review team members in Britain. TikTok is set to reduce hundreds of positions in its user protection team in its British office, with worker representatives and digital protection specialists raising concerns that staff are being displaced by AI moderation.

A trust and safety lead explained that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by eliminating the most distressing content ahead of it has to be seen by humans. TikTok stated a significant reduction in disturbing and violent content handled by human moderators over the previous year due to intervention by its automated systems.

It is vital to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to harmful content as rapidly, which is why a significant AI assistance is proving valuable operate efficiently.”